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Episode 546: [PART 3] Creative Overflow + How To Stop Overthinking Content Creation

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Episode 546: [PART 3] Creative Overflow + How To Stop Overthinking Content CreationEpisode 546: [PART 3] Creative Overflow + How To Stop Overthinking Content Creation

In Part 3 of this 5-Part Consistent Content Series, we’re talking about the overthinking loop that perfectionist entrepreneurs get stuck in with content – and how to finally break free from it using Creative Overflow.

If you’re constantly thinking about content but still struggling to show up consistently, this episode will help you see why that’s happening and what to do instead. 

You’ll learn what Creative Overflow is, how it builds consistency without pressure and the mindset shift that helped me stop ghosting my followers and start showing up regularly in a way that felt like me. If you’ve been spinning your wheels – this is the episode to listen to.The Consistent Content Series will teach you how to create consistent content without burning out. Then join us inside Perfectionists Getting Shit Done (aka PGSD) to do this work with structure, support and a like-minded community. Doors open on 18 July for one week only. To find out more about the program and sign up for the waitlist, visit samlaurabrown.com/pgsd.

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FULL EPISODE TRANSCRIPT

Introduction
Hi and welcome to another episode of The Perfectionism Project. A podcast full of perfectionism advice for entrepreneurs. My name is Sam Laura Brown, I help entrepreneurs release their perfectionism handbrake, so they can get out of their own way and build a fulfilling and profitable business. I’m the founder of the Perfectionists Getting Shit Done group coaching program, which is otherwise known as PGSD. And for even more perfectionism advice to help you with your business, you can follow me on Instagram @perfectionismproject.

Sam Laura Brown
Welcome to part three of the consistent content series. So I’m taking a risk with this one. Liam is about to wake up for a feed, but I just felt like starting to record it. So that’s what we’re going to do. I am in my office. If you want to picture me, if you haven’t seen me on Instagram, I’m @perfectionismproject like if you haven’t seen what my office looks like, you might not know, I have a really beautiful, big whiteboard on one of the walls in my office, and what I have done is I have just mapped out creative spin versus creative overflow, and that’s what I really want to talk to you about today. So I just want to walk you through this, because if you have been spinning your wheels with content creation, then this is going to explain exactly why and the solution to getting out of that creative spin and into creative overflow, where there is ease, where there is a feeling of freedom and self expression and safety to do so that is a big theme of this series, because that’s so important for perfectionists.

When it comes to content creation, you need to be able to feel safe, safe to be visible, safe to express yourself if you don’t do what I’m recommending or something similar, that is going to meet your personal need for safety, your business isn’t going to get the visibility that it needs for growth. And what we try and do as perfectionists who are great at pushing through and forcing especially if you’re the kind of perfectionist you did really well in school, like you know how to get things done, if you are really wanting to push yourself to do it, we think, okay, I can just do that with content creation, and it doesn’t matter that it feels incredibly scary to me. I’m just going to push my way through it and put it out into the world. And if you don’t create safety for yourself, you will not be able to do that consistently, because you will keep pulling on that perfectionism Handbrake to keep you safe. You will, go into overthinking, over editing, going back to the drawing board, doing more research and comparing yourself to others, and seeing like, well, this person does this kind of reel, or that person does that kind of video on YouTube, and just like, constantly in idea mode.

And we want to have you in creation mode. We want to have you being able to create things, put them out into the world, and have them build your business. So this episode is really going to explain a lot, and is again, really going to support you with creating safe visibility. And that’s what we’re going to be doing inside perfectionist getting shit done with our creative cocoon that you are invited into we are going to be doing things like this to help you, and we’re going to help you implement this, but we’re going to be doing things like getting you into creative overflow, so that you feel safe, to be visible and it’s really easy to consistently create content, and to really feel confident as a creator, to really feel your own expertise or wisdom or talent, whatever it is you’re doing, the gifts that you have that you really want to actually feel like you’re able to express and to experience yourself through that expression. That is what this is about. When you are in that creative overflow, you are able to have such a different experience of yourself, which, of course, increases your confidence than when you are in a creative spin.

So that’s what we’re going to be going through and the doors to pgsd, just so you are fully aware, because I want to make sure, if you are resonating with what is in this series, you want to get yourself inside. Perfectionist getting shit done, particularly for this enrollment that we are doing right now, or about to be right now. That starts on the 18th of July. You really want to get yourself inside if you have been spinning your wheels with content creation, if you keep going back to the drawing board, you want to be able to solve this so you aren’t just stuck with this problem forever, so you can actually be creating consistent content in a way that feels really true to you, and a way that builds your business as well. So if you go to samlaura brown.com/pgsd, that is where you can go to find out more. You can join the wait list and get ready to join us inside when doors open on 18 of eight. Oh, my goodness, the 18th of July for one week only. I feel like I’m trying to rush because Liam is going to be waking soon, as I said, but I will take your breath. So let’s get into it.

What is a creative spin? So as I talk through this, I just want you to reflect on your own content creation experience, no matter what platform you’re wanting to create on, or you are creating on, or how many of them you’re creating on, no matter whether you haven’t yet created content, whether you are an experienced content creator, but is just causing you so much mental drama every time you do it, or maybe you have been doing it for a little while, but you are. That experience. Yet regardless of where you’re at, I want you to be reflecting on your own experiences as I talk through this. So again, we want to get out of creative spin and into creative overflow. So what is creative spin? This is what it looks like and I’m talking through I have an image on my whiteboard. It says creative spin in the middle. It’s a circle with like the arrows that go around, so that you can see the flow of what’s happening, like the cycle that this is.

So first of all, you have a great idea. You have a great idea for a piece of content that you want to create. Maybe it’s sparked by listening to something, seeing something that someone else did, your own experience, a conversation you have, but you have a great idea for a piece of content, then you question if it’s good or strategic enough to be able to create. So you go into this strategic analysis of the content. Is it worth your time creating that? What would it look like? What might the hook be? What would the title be? You start going into this analysis of whether you should even create the content to begin with, then you explore the idea with constant nitpicking and judgment of the idea. So you are starting to play around with it. If it got through that first stage where you questioned if it was good enough, then you might start mapping out, okay, what would I say? What would this look like? How could I create this? But as you’re doing it, you are constantly refining the idea, tweaking it, polishing it.

That’s how it looks when we are picking and judging ourselves, that we will constantly just be questioning, like, Is that the best way to do it? Or should I do it more like this? Or that person I know, or I’ve seen online. They do it like this. So it’s a lot of shoulds. It’s just, it’s really just a lot of shoulds. Then you might create your idea with lots of polishing and fine tuning. So this is where you can get stuck in that editing phase that you are then going in and trying to tidy up the content to make it good enough. And there’s also, typically when this happens, as you’re creating it, there’s a lot of tension, like in your body, you might be very, like rigid or stiff, or like rushing a lot. You might be just really like in your body, because you’re not feeling safe, because of all the judgment that came before this idea even got to the point where you could create it, you are feeling all like, I’m I wish you could see my body like just the the tenseness of it when I’m trying to articulate, you are just feeling like you can’t actually be at ease. You can’t be relaxed.

You can’t actually be yourself. You have to be someone else for this idea, for this content, to actually be good enough. You might even find yourself talking like someone other than yourself. You might find yourself saying things that you wouldn’t actually ever say in real life, but you were trying to say them so that you can create good enough content, then you might prepare to publish while continuing to dodge the content. So you might be doing the final thing say, if it’s a YouTube video. You’re deciding on the title, you’re putting the description together that you’re gonna have under the video. You’re doing a thumbnail and things like that. But you’re constantly being like, Should I do it like this? Should I do it like that? Or maybe, maybe this idea, I shouldn’t even do it at all. What if I actually did this one? Maybe I could just, like, leave this here and start another video, and then you maybe you even get a really inspired idea, and you leave that one 80% complete and never come back.

But if we continue on with the typical creative spin cycle, you will either publish that piece of content and then constantly check your engagement stats, or you don’t publish it at all, and it ends up either 100% finish, 80% finished in some level of completion, but you don’t even publish it at all. And if you do publish it, as I said, You are constantly checking back to see how many views, how many likes, how many shares, how many comments are people saying anything about it? And you then feel insecure as a creator when you are creating this way, because that constant checking is you feeling like it’s not good enough. It’s you wanting to get that validation that it was actually good enough. So even ironically, if people like your content, if you do do something that actually does get a lot of views, it doesn’t help you feel confident. You might get this boost of like, oh my god, people like me, but you don’t actually feel confident. You feel insecure.

And you wonder if you can keep up that level of engagement, that level of having people like what you create, you still feel insecure when you’re in the creative spin, even if you get a high level of engagement. But what happens when you are in a creative spin like this is that you are inconsistent, because you can see as you go through this cycle, it is so hard for anything to even make it to the creation stage and to then make it to the publishing stage and actually get published. So it’s very hard to be consistent. You have low confidence, because all of your ideas are getting squashed by you from the get go. So very hard to feel confident. And you have a low level of skill as well, and not to be confronting about it. But when you are in this creative spin, because you aren’t actually creating very much your level of skill, even if you’re a very smart person, even if you’re a very talented person, like a lot of my clients, are, your level of skill when it comes to content creation will actually be quite low, just because you aren’t doing very much of it.

The same way, if you think about going to the gym, if you go to the gym once per month, even if you have a lot of potential to be someone who is very fit and healthy, if you’re going once per month, that’s just not enough to be able to get that result. And it’s just not enough to be able to develop any skills you might need to develop to be able to get the results you want. So if you’re in this creative spin, you will have a low level of skill when it comes to creating content, purely because you haven’t been doing much of it at all, but ironically, it’s all you spend your time thinking about I should be posting something. You have great ideas all the time. You have maybe a note on your iPhone. Maybe you have a notion table. Maybe you have a whole system developed out to try and capture ideas because you have so many great ideas, and yet you aren’t able to actually get yourself to publish them, or you publish them with a lot of checking, with a lot of disappointment, if they get very low engagement, just because of what’s going on here with this creative spin.

So you’re gonna have a low level of skill, a low level of engagement, because, again, you’re not you’re not very skilled, because you aren’t doing much of it, also because you’re not creating spark content, and instead, you’re creating content that is, you’re trying to be creating the good content, valuable content, professional content. And that has you not been very engaging. You’re not very engaged with yourself, and it’s hard for you to be very engaging with the world when you are very in your head. So you’re going to have a low amount of engagement happening also, because you just really aren’t posting very often. So if you aren’t posting much, you’re not developing a body of work or a brand. And so even if someone did come across you and they do like what you have to say or what you’re creating. There isn’t really much there for them to engage with. It’s not really established because there’s not enough volume of it, and they can’t get enough of a vibe of it, or they can’t binge it.

And so they go elsewhere, just purely because there’s not enough to engage with, and also because you’re not fully engaged with it again, even though, ironically, you are spending so much time thinking about content, writing down these great ideas, doing research, listening to things about creating content. But in this creative spin, which is caused by not feeling safe, in this creative spin, you are going to have low engagement. It’s also very, very, very time consuming to be in this creative spin. So there might be more spinning going on about well, I need to have time to actually deliver what I want to sell, or I need to actually have time to develop what it is I want to sell, like, figure out the other aspects of the business, or do my finances relating to the business, or anything like that. Because you’re in this creative spin content creation takes so damn long, it’s exhausting. And again, low engagement, low level of skill, inconsistent, the whole thing just becomes very disheartening.

And even as someone who is smart and talented with so much potential, you end up feeling very insecure, very inadequate, and just wondering if you should even keep going so much drama about it. You might then be, like, pivoting, or maybe I should do this instead, or that instead. Maybe you’ve considered giving up on your business, or, like, I need to hire someone so I can have more time for this. Or I just need to, like, go full time in my business, because I really don’t have any time to even create enough content to get this business off the ground. Because every piece of content, when you are in this creative spin, takes so long to create. It takes so long because you are not feeling safe. And so what we want to have you do is get into the creative overflow cycle that I’m going to be walking you through. This is what we’re going to have you do in some side perfectionist getting shit done. We’re going to be talking through all the logistics.

It’s very simple to do it, but we want to make sure it is personalized to you and works with you, depending on the stage of business you’re at, also depending on how much time you have for content creation, what kind of business you have, what kind of content you want to create. So we’re going to be looking at Spark content as well. I talked about that in part two, but going through exactly what that looks like for you. So we’re going to have you in this creative overflow cycle so that you feel safe to create. And this is going to have you being consistent as a content creator. Having a high level of confidence, a high level of skill, a high level of engagement with that content. And it’s quick and easy to create content when you are in creative overflow. So for example, for me right now, I know I’m talking a bit fast and I feel like just subconsciously I am waiting for Liam to wake up.

But regardless, this is easy content for me to create. Right before this, I went to my whiteboard, and it took me about maybe 10 minutes to draw up these different cycles and to then hit record and start recording. I’m actually recording on my iPhone so that I can be walking around the room. I have my lav mic in my hand like I’m someone on TikTok, and I were just walking around and chatting. And this, for me, is spark content, and I’m in creative overflow. So even though the podcast series that I’m recording now is an incredibly valuable asset for my business that is very important in building my business. I’m able to do it quickly and easily and is able to be very, very effective because I’m in this creative overflow. I’m in a lot of safety. I’m in safe visibility because of what I’m talking about in this episode, and other things as well that I have done to create safety for myself so I can let myself just be.

And this is me being the most magnetic version of myself that I can be, because I am the most in tune with myself. I feel the safest. I’m going to keep saying safety, because it’s very important I feel the most comfortable, I feel the most at ease. I feel the most relaxed when I’m creating in a certain way. And instead of making myself wrong for that, and instead of trying to be better, I just actually let myself be. And it has worked wonders when I’ve been able to actually create that safety for myself. So creative overflow is a very important way and a very simple way to create safety for yourself, to create that safe visibility. So let’s go through what this looks like. So when you’re in creative overflow, you have ideas, good ideas, bad ideas, mediocre ideas, you just have a whole lot of ideas. Then you explore those ideas without pressure, instead of like in creative spin, where you need to have a great idea to warrant exploring it. When you’re in creative overflow, you just are willing to explore all the different ideas.

And this actually has you creating the best ideas, because so many of the best ideas you will ever have are sparked by having a shit one and then exploring this shit idea. But in that creative spin, we don’t allow ourselves to even be conscious really of an idea until we think it’s great. We actually subconsciously, we have an idea, and subconsciously, before it even makes its way into our awareness, into a light bulb moment, we have squashed that idea so we don’t have that many ideas. And if you have been in creative spin, and you think you have a lot of great ideas, just wait until you are in creative overflow.

And in part four, I’m going to be talking about what we do so that you aren’t overwhelmed with all of the amazing ideas that you have, and you’re able to really confidently publish a high volume of high quality content in very little time, because we’re creating spark content, and we have power publishing and a publishing rhythm that really supports you to be able to publish spark content at a consistent pace and at a high volume without a lot of work from yourself. I know that might sound too good to be true, as I say it like that, but I have been able to figure this out. I’ve helped so many people figure this out. It’s very easy to do, and not many people talk about it. So I’ll be talking about that in part four. But you have ideas, good, bad, not so good, and you explore those ideas without pressure, then you are able to create and express those ideas freely without overthinking. This is what happens when you’re in creative overflow. Then you add those creations to your spark content bank, and you have permission not to publish anything you don’t want to.

So this is key what I’ve just said, when you are in creative overflow, you have permission not to publish something. And this is ironic, because in creative spin, you will create things that you don’t publish. But when you’re in the process of having the idea, questioning it, exploring it, creating it, and doing all of that, it’s under this premise that you should publish it, this should be published, and that creates pressure, which shuts down creativity what we want to do, and in this creative overflow with having safety, what we do is we release pressure, which increases creativity, which makes it so much. Easier to show up and share. It makes it so much easier to be consistent when you actually have the option not to publish, and you’re going to allow yourself to not publish without making yourself wrong for it.

So ironically, in creative overflow, you have that permission, but you will publish a lot of what you do in creative spin, you don’t have that permission from yourself, because that would be a waste of time to spend all this time creating something and not publish it. But then, because of the pressure that creates, and because you’re not creating very often, it means that you feel like everything you do create has to be so good, so you’re so much more precious about your creations. And so when you’re in that you won’t end up publishing a lot of what you create, you’ll have this whole Google document with all these things that are in 80% completion, and you won’t be able to publish them just because of the way you are not feeling safe to create and share and be yourself in the world. So coming back to Creative overflow, you add that content to a spark content bank with permission not to publish anything you don’t want to. Then the next step is you publish a high volume of Spark content.

So I’ll talk about this more in part for what this looks like, so that you know exactly what I mean when I say that. But you will do that even if you have a full time job, as a lot of our PGSDers do, even if you’re a parent like myself, I have four little ones, you will be able to have a high volume of Spark content going out, even if you have a health condition and you don’t have access to consistent energy, or for any other reason that you don’t have consistent energy. I want to share this too, because I am someone that I don’t actually create consistently. What I do is I create not even what’s the best word. I create in overflow. I create in creative overflow, and then I have times where I’m not creating at all, and then I go back into creative overflow.

I create a lot, and then your experience on your end is that I’m consistent in creating, because when I create in creative overflow, I create enough time like enough content for that time period, plus future time periods where I don’t feel creative and having that rhythm and not having to have pressure to always be creating every single week, that supports me even more to be in that creative overflow. So I just want to say, regardless of circumstances, if you’re just someone like me, where one week you’re like, oh my god, I have so much to say. I have so much to share. I just want to say it all. And then other weeks, you’re like, I have nothing. I have zero ideas. I have nothing I want to share with the world. If you’re like that, which is like me, you can create consistent content really easily with creative overflow, because you will be creating so much that it will easily make up for any times where you don’t actually want to be creating in real time. I really want to propose that you aren’t telling yourself that you need to create in real time.

So for example, if you want to create a post every day, let’s say on Instagram that you have to do that posting every day. What people then say is, okay, you can batch create. We don’t want to do that either. Either we want to be in creative overflow, which is the cycle we’re talking about here. And that might have you batch creating, but it’s in this very different way compared to, if you’re like, I need to sit down. I need to write 30 posts today that’s very much like this creative spin of, okay, then I need to have 30 great ideas and make sure they’re strategic, and make sure they fit in the different types of content I need to create. Like, that’s where we tend to go with batch creating with creative overflow, you just naturally end up batch creating without needing to try to batch create. It’s just inherent in this process. If you are in this if you’re in safe visibility, if you’re creating spark content, you will then also be able to have creative overflow.

So your batch creating needs will be met without you having to work at batch creating. And then, because you are publishing a high volume of Spark content, you will feel confident as a creator because you’re experiencing your own creativity. You feel so much more expressed, because part of expression is not just expressing things that are perfect, but if you want to, like me, have the freedom to be self expressed. That includes having the freedom to express all sorts of ideas, all levels of quality of ideas, and again, we have permission not to publish them. So if you are thinking, well, if I just did that, if I just let myself explore bad ideas, and then I’m not going to be creating high enough quality content to be able to build my business. But the contrary is what is true. It’s having that permission to explore bad ideas that leads to the best ones, and having permission not to publish things, which allows you to relax and be like, Okay, I’m just gonna record the podcast episode. If it’s shit, I don’t have to publish it.

Then you have so much more access to your wisdom and your creativity as you record it, because the pressure isn’t there, so you’re so much more likely to publish it, and that has you feeling confident as well, because you are creating momentum. You are creating the movement you are even if no one is watching yet, and you might have we’ll talk about this in pgsd and in part four as well. When we talk about publishing, I’ll mention this that you might decide that you want to publish your content to a private account. We need to have you publishing the content out into the real world. It can’t just live in draft mode, but you can choose to publish it somewhere where no one you know will actually see it, that is okay. We’ll talk about how to know what to do for your situation. But we want to have you publishing that, and when you do, you will have momentum. You’ll be feeling confident as a creator. And with the three month cocoon, the creative cocoon, that we’re doing inside PGSD, that is there to really help you navigate.

I’m going to talk about more about this in part five that is really going to help you to navigate that it is going to take a minute when you’re in creative overflow to begin seeing the engagement that you want to be seeing. You have to stay engaged with what you’re doing before anyone else is going to engage with it. I know that we’re like, if they engage with it, then I’ll be engaged with content creation. No, you have to be engaged. And that’s why spark content, safe visibility, creative overflow. That’s why that is so important. You’ve got to go first. You have to be the one who is more engaged with your content first, for anyone else to then become more engaged with it than you are. So we want to be in this creative overflow cycle. And have you creating with ease? Have you been relaxed? Have you having a lot of Spark content going out into the world, knowing that if you create something and you don’t want to share it, you don’t have to, but then you have that permission to share it. You have that freedom to share it.

So that is what we want to have you moving towards. I hope it’s been really helpful to hear about and just reflecting on for yourself. Are you in creative spin, where you’ve been spinning your wheels with content creation? It’s inconsistent. You have a low amount of confidence, a low amount of skill, just from like not having enough practice. Low engagement is time consuming. You’re disheartened. You have a lot of drama about it. Maybe you resent content creation, even though you actually really feel called to it. You resent it because of this creative spin. And we want to have you in the creative overflow, where you’re consistent. You have high confidence, high skill, high engagement. It’s quick to create it. So if you have circumstances that mean you don’t have much time for content creation, creative overflow is perfect.

And I know it’s very counterintuitive, because if you don’t shift the way you think about content, and you’re just still thinking about it in the creative spin sort of way, where it has to be this perfect strategic content, which actually I covered in part two, why that doesn’t really work very well, then it would seem like, oh my god, I definitely don’t have time for any of this creative overflow business. But what we are doing is we are creating spark content with permission not to publish, and you will be able to feel so much more expressed, connected with yourself, confident. You get to feel yourself in momentum, and as you navigate the time period, like as you wait for that time period to pass, and you need to be showing up with that time period. So the three months, three months is going to pass anyway. If you’re in the creative spin for that three months, it’s very painful, and you will feel so behind.

But if you are in creative overflow, you will begin to feel that momentum even before the engagement stats are reflecting that back. But anytime you’re doing anything new, anytime you’re creating content, even if you’re not new at it, but you’re newly committed to it, that there will be a period where no one is engaged with it, and you have to be able to navigate that period without psyching yourself out, without going into niche drama of, oh my god, maybe no one wants what I’m creating. Maybe, actually, if I do this other kind of content, then more people will like it, or if I do this other format of content, then more people will like it, and then you just stay in that creative spin forever. You actually don’t need to change what you’re doing most likely, like, once we have you into this framework, you need to just be able to keep at that for three months, and we will support you to do that.

There’s structure, there’s support, there’s like minded community, as well as helping you practically implement all of these concepts that I’m talking about to your unique business, that you have the stage of life, you’re in your own talent set, that you have your own skill set, that you have your own expertise, that you have and the wisdom that you want to get out into the world, whatever that looks like, we will support you to actually. Get through that three months coming out the other side, feeling so confident in yourself as a creator from the momentum you built. Instead of spending three months in creative spin, you spent that three months in creative overflow and having that permission to not publish things, to have bad ideas like just feeling so much more connected with yourself. That is what I am inviting you into. When I’m inviting you into PGSD and our creative cocoon and into this way of content creation, my getting out of the I need to do it right.

I need to be strategic. It needs to be valuable. That turns our perfectionism handbrakes on and we don’t post at all, or if we do, it’s very stressful, it’s very time consuming, and unfortunately, it doesn’t work, so it feels like a waste of time. So then we feel ashamed and are not questioning ourselves. Instead, let’s get you into creative overflow. So that is what I have for you for Part Three, that is what we are going towards. And in part four, I’m going to be talking about power publishing and having a publishing rhythm that really supports you with your creative overflow, with your spark content, and with having you be in safe visibility. Because remember, the safer you feel personally, the safer you feel personally as you are creating content, even if you’re surrounded by loved ones and people who support you, if you have fears of judgment, fears of getting laughed at by other people, if you’re laughing at yourself, we have to have you feeling safe.

We have to have you feeling safe. As a creator for your business to get its need of visibility met, you have to feel safe. We can’t just have you powering through and trying to motivate yourself and trying to be even more strategic. We need to have you coming home to yourself, being true to yourself, taking the pressure off in a really supportive way, having support around you that really helps you to show up the way you want to, to navigate the ups and downs, to navigate the times where you might be like, Oh my god, I did this, and now I know what to think about it, to help you get through that instead of having you off in your own world by yourself, you don’t know anyone else who’s doing this, or you don’t know anyone else who can really support you in doing this, so you just end up sucking yourself out. And we don’t want to have you doing that. So Part Four, get ready to listen when it comes out, it’s going to be all about publishing, and I will talk to you then.

Outro
If you can relate to what I share in this episode, then I want you to know that this is the exact work that we are going to be doing inside my program, Perfectionist Getting Shit Done, aka PGSD. So from July 18, which is very soon, from July 18, for one week only, PGSD is going to be open for enrollment, and during this opening, those who join and those who are already inside will be going through a creative cocoon experience together, which is a three month process where you’re going to rebuild your relationship with content. Stop ghosting yourself, stop ghosting your followers. You’re going to be finally able to show up consistently in a way that feels natural and aligned and sustainable, you’re not going to burn out. This is the answer if you’ve been spinning your wheels, if you have been feeling so guilty all the time that you aren’t showing up consistently, even though you should be doing that, even though you technically know how to do it, that you just can’t get yourself to do it. This experience inside PGSD, the creative cocoon, it is exactly what you have been missing. We’re going to have you creating safe visibility and safe self expression so that you can show up the way you want and have it create the results that you know it can. So I want to invite you inside samlaurabrown.com/pgsd, is where to go to find out more about the program and join the wait list so you can join us inside as soon as doors open on July 18.





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